Prospex offers many solutions from identifying gaps in a current dealer network to profiling customers to calculate potential sales of any model. Simulating a drive time within Prospex is a simple wizard procedure and a Sales Territory Optimiser can be used to divide a network using the criteria of your choice including driving time, population data and sales expectations. 

Estimate Market potential

Linking information such as postal geography, dealer and competitor locations, the transportation network and drive times gives the planner the ability to evaluate sales potential and deliver effective marketing strategies. Areas of sales hotspots can be highlighted and demand estimates assessed.

Compare Demographical make-up of areas

Comparing and contrasting information on population data, age breakdowns and geodemographics throughout local dealer areas enables you to offer an insight into the target audience versus the actual population.

Media catchments areas can be displayed over a dealer catchment to assess the best media camplagns to target your customer base and potential market.

Prospex is used daily by many clients in the automotive industry including Volkswagen, Skoda, Fiat and Mazda.

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