Whole Volkswagen Group using Prospex

All four brands in the Volkswagen Group use Prospex for their Dealer Media Planning. Seat UK have joined Volkswagen, Audi and Skoda in using the software to make sure they have the right dealerships in the right locations. Seat has been a wholly owned subsidury of the Volkswagen group since 1986 and produce a car every 43 seconds at its Matorell factory near Barcelona.

Used in the car industry since 1990, the market analysis software has been developed to provide dealer development departments with the functionality they need.

The re-usable spreadsheet and map design within Prospex make it easy to produce the same map for all the dealers in their network.

Prospex is a completely open system and can incorporate any postcoded data. Geodemographics, MVRIS and Parc data, and any other data you have access to, can be analysed.