Mazda use Prospex and Prizm

Prospex client Mazda Cars (UK) have purchased the Claritas Prizm directory, a postcode based consumer lifestyle segmentation system. They use Prizm to target precisely potential Mazda buyers. Following a 20% increased spend in direct marketing. Mazda are profiling their clients using Prizm, enabling them to be as accurate as possilbe in their direct mail targeting.

Mazda use Prospex's drive time capability to allocate all the postcode sectors in the the country to their nearest dealer. The macro language enables them to optimise their network territories using any criteria they choose.

Prizm is a highly predictive sementation system, constructed at postcode level and using lifestyle data as the primary source, 75% of which is less than 3 years old.