Free Admap article - 'How to exploit media geography'

Admap - the international magazine of advertising knowledge - has featured a JICREG mapping case study explaining how media maps work for planners and media owners alike.

Vanessa Lenton, Press Manager at Starcom MediaVest explains how maps can help planners sort out their priorities between competing local newspapers for retail campaigns.

To receive your free colour copy, please contact Paul Ferron on 01904 701020 or email [email protected]

The article is also available in Adobe Acrobat PDF format. To download or view click the links below, alternatively contact Paul Ferron for a copy to be sent on CD.

» To view PDF (1.6 Mb) click here

» To download PDF (1.6 Mb) right click here and choose 'Save Target As..'