brad intelligence gives you all the UK media news, analysis and data you need in one place. It's a new integrated media planning tool - created to boost your business's negotiating power and save you time. It incorporates the industry's most comprehensive media data - an unrivalled 13,500 entries. Every important audit and audience measurement body in UK media contributes data to brad intelligence, ensuring that you have the most complete information available on which to base your media selections.

brad intelligence provides links between JICREG and brad. Subscribers to both products get an additional hyperlink for every title in a JICREG report that takes them straight to all the brad information for that title. Frequently updated information on rates, advertising and editorial contacts, circulation and readership data. The same full information is provided that would be obtained by logging into the brad system and searching from there.

Clicking a single checkbox exports the list of titles in a JICREG report to brad. A menu option in brad turns a brad list of titles into a JICREG report. You can also request maps from the Radio Advertising Bureau's mapping system.

Having this rate and contact data only a click away, as well as readership information from all other media channels covering particular counties, provides planners and buyers with a more powerful solution to fine tune your regional campaigns. This will help you to hit all of the areas you need to hit - and to eliminate titles that are covered by other parts of your schedule.

To help you to spot trends and to improve your negotiating position, historical NRS and ABC data can be exported or graphed for ease of analysis.

brad intelligence also delivers news updates and regular analysis of the media industry, as a whole and by sector. You can specify what type of information and which sectors you are interested in to begin receiving timely, relevant media opportunity email updates straightaway.

Please contact us for more information about brad intelligence and it's links with JICREG and JICREG mapping.

Find out more about using Prospex in the Regional Press