Store and Compare all media catchments

Visualising your data in Prospex is easy. Import your client data directly from Excel or any major format - all you need is a postcode and Prospex will check for postcode errors. All newspaper, radio and TV catchments are stored in Prospex for comparison mapping. Numerous methods of catchment creation, including drive time/distance analysis, can be combined to provide you with more accurate scheduling.

Export your drive time catchment into JICREG to select the appropriate regional press title - or find the right radio TSA from the RAB website. Display any number of catchments together in different styles, seeing how different markets interact - for example how a newspaper circulation area fits with an outlets drive time catchment - or a radio catchment along side a sales territory. 

Comprehensive Media Coverage

Show that your area is fully covered by the media and establish wastage on customers outside the area. Map point locations of customers, outlets, competitors or posters. Select the layers of information you want to map - How dense should the place names be? Is the road network of relevance to this pitch? And you have the choice over the colour, symbols, text and shading used - giving you total control. 

Combine and contrast client data alongside people classifications

Combine your client data with geodemographics and population data in the spreadsheet, a sophisticated template which can be reused for different local markets at the click of a mouse. Which type of customer is in the area? Profile clients customers for modelling and direct mail campaigns. Bring in your own cross tab profiles and sort, index and accumulate on any column for instant ranking reports. Reports can then be exported directly from Prospex back into Excel.

Visualise your media schedule