Combined with JIC-in-a-Box pc readership information system Prospex is ideal for media planning and buying.

All paper, radio and TV catchments can be stored in Prospex and displayed on maps, enabling advertisers and agencies to interpret media schedules at a glance. And you can incorporate data easily on retail outlets, customers and competitors - all you need is a postcode.

Reuseable spreadsheet & map design 
for different parts of the country

Numerous methods of catchment creation, including drive time analysis, can be combined to provide you with more accurate scheduling. You can view as many catchments as required on a single map overlaying
newspaper circulation areas with an advertisers catchment for example or seeing how a media catchment fits with a dealer territory. 

A library of catchments 
store large numbers of circulation and advertisers catchements with ease

You have control over the colour, symbols, text and shading used, and you select the layers of information you want to map - what scale of road network is required? how dense should the place names be? Do you need urban sprawl to highlighted urban areas? And what colour should you fill your catchments with?

Define and Combine catchments
flexible ways to define catchments including drive times

Prospex's unique spreadsheet and presentation design facilities can be re-used with different local markets making it simple to cover the country and see how media interact. 

Flexible spreadsheet design 
shows any data in the system which can be sorted displayed, scaled and segmented

Add substance to your pitches by producing presentation 'paper' maps, backing up and fully visualising your reports. Design the layout yourself and add titles, keys, charts and scales bars.  Cut and paste your maps into word processing and graphics packages strengthening your case when making reports. 

Powerful import facilities
enabling all data to be imported easily
 
 

"It is one of the most user friendly mapping systems I have seen"
Roger Holland, Chief Executive, JICREG

See how other media planners use Prospex
MediaVest Manchester  |  Mediacom  |  Postar

See 
Map media
for new media 
mapping on the net.