Automotive
Automotive dealerships and car manufacturers use our mapping technology and people classification to understand customers and prospects surrounding dealerships, plan marketing campaigns and advise customers on their nearest dealer.
Analyse your customers and prospects
Prospex enables them to find similar people within a dealer catchment to advertise to. By importing customer postcodes into the mapping software and running a people classification such as P² People & Places, similarities in their characteristics and lifestyles are identified.
With Prospex, car manufacturers plot their dealer locations, competitor locations, transportation networks and customer locations to evaluate sales potential each area. Media catchments are displayed over dealer areas to assess the best media to target their customers and prospects.
» Read how Toyota launched the Yaris model with the help of Prospex
Plan fleet distribution
Our drive time matrix, TimeTravel, is used by independent leasing companies to plan and calculate the cost of delivering their fleet cars.
Direct customers to their nearest dealership
TimeTravel is incorporated into call centres and company websites to quickly inform customers and prospects of their nearest dealership.
» Read how Skoda has enhanced its call centre response with TimeTravel
Forecast sales
Car dealerships identify gaps in their current dealer network and profile customers to calculate potential sales of any model with our software. They also gain insight into local dealer areas with regards to the target audience and the actual population, using demographic information such as age and income.
Find out more
Call 01904 701020 or complete our enquiry form to find out more about how our mapping software can be applied to the automotive industry.