Customer and location intelligence are both vita in site selection.

Mapping and location analysis for your business

Location intelligence can make the difference between a thriving, profitable business, and a failed venture. We can help you to better understand your existing customers, target a new audience, and select the most effective and profitable location for a new site.

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Simple, affordable, location mapping and analysis

Mapping is the best way to make location data understandable for effective business decision making; whether you are trying to identify how wide your store’s catchment is, plot individual customer locations, or heat map geographic hot spots of customers.

MapVision is our easy to use, web based mapping tool. Register for a free trial and explore your data straightaway - no card or payment details required. Once your trial is over, we offer a range of subscription options and your data remains secure and accessible even after your subscription ends.

Find out more about MapVision…


A store catchment shown in MapVision.

Complete location analysis at your fingertips

Before embarking on a new business venture or when reviewing an existing store network, there is no substitute for a complete site analysis. It will bring together location, business, customer, and competitor data, to provide a robust picture of how profitable a site could be.

Prospex is our complete geographic information system (GIS), allowing you to bring together map, table, and demographic data in one place for complete business location analysis.

Learn out more about Prospex GIS…

How far will your customers travel?

Few businesses can rely solely on people living close by to support them, so travel infrastructure is an important consideration in site selection.

Our TimeTravel data accurately calculates average travel distances and times to and from any given UK location. This allows you to map realistic sales catchments for your site based on travel time. Our clients also use this data to define delivery area cost bandings, or even for nesting a “where is my nearest store” tool into their website.

Learn about our travel time and distance data…


Profile your best customers and find more like them

Where people live can give you an idea of their attitudes and behaviours. This geodemographic information can add greater depth to your customer data and let you identify and target hot spots of similar people who could be potential customers.

Our P2 People & Places geodemographic profiling data, can be applied to your existing customer data, or you can create a model of your ideal customer and map similar audiences around current or potential store locations.

Read more about our profiling data and services…

Demographic groups plotted on to a local map.

Our location analysis services

Since 1994, we have been offering geographical intelligence to businesses, and have built up the expertise to help any organisation to work smarter. For the most complex jobs, or if you'd rather not do the analysis yourself, our in-house team are available to produce maps or datasets to support your business. Whether it is a simple customer map, a giant wall map for your office, or a full location analysis and store network review, we can help.

Learn about our mapping and data services...

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Whether you are looking for a simple customer map, or a complete location analysis, we have the tools and expertise to help.

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