Customised mapping and analysis bureau
At Beacon Dodsworth we provide a customised mapping and analysis bureau service which is affordable, flexible and rapid.
We know that mapping can add a stimulating visual geographical element to your wall, presentation or website and acts as a powerful tool when analysing trends across areas and justifying decisions and spends to clients and management.
As such,we produce maps, reports and tables undertaking the analysis and presentation you would require from a geographic information system (GIS) only without the need to purchase any software or have any training / GIS experience.
Our bureau work includes:
Postcode and administrative boundary maps
We produce different kinds of maps illustrating postcode boundaries or administrative geography for all or part of the UK allowing you to better visualise, understand and more accurately target postcode boundary catchments.
Don't want bespoke digital mapping? The Collins Postcode Atlas may be cheaper.
Mapping territories and drive times
- Optimise territory management
Our bureau service has analysed field engineers’ workload against customer base and drive times to map the most efficient territories for each engineer so the optimum number of customers could be reached in the quickest time.
- Analyse drive times
We have also created drive time maps showing the postcode sectors reached in five, ten, fifteen and twenty minutes from multiple retail locations across the country. This enabled our client to send out targeted direct mail promoting their nearest store.
Demographic analysis
- Estimate demand
Using our people classification, P² People & Places, we have profiled potential dentist surgeries in relation to the type of people in the area and how long it takes to drive to the surgeries. This enabled our client to accurately estimate demand for their surgeries.
- Better understand customers
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"This is great thanks. It is just what I needed. I will certainly be using your service quite a lot in the future and thanks for pulling the stops out with this." Trevor Hartley, Partner, Hartley Shepherd |
We have also mapped 16,000 customer postcodes to illustrate where a garden centre’s main customers live and how long they drive for to visit the centre. This was then profiled against P² People & Places and Target Group Index (TGI) data to look at their core customers’ ages, lifestyles and incomes.
- Find more customers
Mapping this information alongside a 60-minute drive time catchment surrounding the garden centre enabled the client to see who their customers are, where they live and where to find similar people to market their garden centre to.
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Mapping by type
- Detailed ward-level information
We have created maps showing the different types of businesses in East Anglia broken down by wards.
- Detailed government region information
Another bureau job involved mapping museums by government regions, illustrating those with free and paid for entry.
Pricing
All bureau work is unique, so prices do vary. We only price work after we have discussed the details of the job with you and studied the data we need to use.
If you require maps using Census, geodemographic or third party data, we can source the data for you. Costs range from £50 for household count data to £3,950 for an annual licence of a geodemographic classification such as P² People & Places. Once you have purchased the data you are then free to use it for as many maps and reports as required.
Discuss your requirements
Why not let us do the mapping and / or analysis for you? Call us on 01904 701020 or complete our enquiry form.
