P² People & Places used to measure success of spatial targeting
June 2006
Peter Batey and Peter Brown on Liverpool University have used P² People & Places to evaluate the effectiveness of Sure Start initiative targeting in eight cities. The study uses the classification to show the degree in which targeting of the Area Based Initiatives (ABIs) has been ineffective or incomplete.
The article appeared in the June 2006 issue of BURISA, the newsletter of the British Urban and Regional Information Systems Association.
You can read more about the study and the use of P² People & Places by downloading the full article here (0.4MB)
P� People & Places has a dedicated website, where the classification can be tested, by entering postcodes. This can be found at www.p2peopleandplaces.co.uk.
For more information about P² People & Places, and how targeting with geodemographics works, please contact us.
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