Putting Trinity Southern Newspapers on the map

Trinity Newspapers Southern Marketing department, part of the Trinity Mirror Group are responsible for marketing and sales support for 3 major southern regional press centres – Reading Newspapers, Surrey & Sussex Newspapers and South London Press and Mercury Group. They use Prospex frequently for more effective media presentations.

Used in conjunction with JIC-in-a-Box readership software, Prospex enables Trinity Southern to map and compare their own newspaper circulation areas with competitor titles in terms of relevant readership, showing advertisers their best deal. Advertisers’ catchments are created by simulating the driving time a customer would be prepared to take to reach their store or service. Newspaper circulation areas are then overlaid to display simply and clearly the best coverage of the store catchment. Visual interpretations of their media schedules enable advertisers to interpret them at a glance while penetration maps show clearly where copies of papers are sold and the profile of the population of any area.