Toyota launch Yaris with the help of Prospex

Having seen the power and capability of Prospex at an exhibition, Mark Benton, Toyota Market Representation Co-ordinator commissioned Beacon Dodsworth to do some territorial analysis on key areas due for change in their UK network.

Pleased with the outcome, we were assigned to do a comprehensive market study for the launch of the new Yaris model. Five different maps for each dealer's Area of Responsibility were produced showing geodemographic breakdown and competitor strengths and weaknesses. Coupled with a report, Toyota dealers had a very clear idea on how to roll out the model nationally that Spring.

Mark Benton, Market Representation Co-ordinator stated:

"Beacon Dodsworth were able to offer the speed, flexibility and value, in order to analyse the location of the potential Yaris customer. The bureau and consultation service proved invaluable at a crucial stage in Toyota GB'splanning strategy"