Media Planning with Prospex

MediaVest Manchester are the largest media planning and buying agency outside London with billings of over £70m. They have recently invested in Prospex as part of their sophisticated portfolio of research and analysis tools.

Prospex compliments a suite of bespoke systems developed by MediaVest's own development team. This allows them unrivalled analysis in terms of targeting household distribution campaigns, local and regional media planning and direct response analysis at postcode sector level.

Working closely with clients in the motor and retail markets, MediaVest play an important role in determining catchment area 'battle-ground' analysis to help their clients compete successfully against their competitors.