Carlton Screen: mapping for cinema research and
advertising sales

Carlton Screen Advertising are using Prospex in both their sales and research departments.

With Prospex, the research department can map all the cinemas in the country by their postcode and subset the most relevant cinemas for specific advertisers. Retail outlet catchments are created by running drive times from their location. Subsetted cinemas show just those within relevant proximity to the outlet, a crucial factor for potential advertisers.
Adding these maps to a sales presentation gives the advertiser a clear, easy-to-interpret picture of their most appropriate cinemas. Prospex proves to be in every day use at Carlton Screen fully enhancing the research and sales teams remit.

Sandra Dickinson, Director of Marketing and Research at Carlton Screen commented "Carlton Screen Advertising spent a great deal of time deciding on which GIS system to use. We have been extremely pleased with the Beacon Dodsworth software, it is easy to use, flexible and gives us the right answers quickly. "