New features in MapVision

2022 was a pivotal year for the UK’s infrastructure with the 2021 Census results starting to be released using new administrative boundaries, and the new Integrated Care System (ICS) coming into effect in England. We’ve updated MapVision to reflect the latest geographies, including:

• Administrative boundaries to fit forthcoming census data releases: Output Area (OA), Lower Super Output Area (LSOA) and Middle Super Output Area (MSOA)
• Healthcare boundaries for the new Integrated Care Systems (ICS) / Integrated Care Boards (ICB) for England
• The two largest scale background maps have been updated to the latest Ordnance Survey (OS) OpenLocal and VectorMapDistrict

This new module calculates the most efficient visit schedule from realistic travel times, based on our own TimeTravel journey time / distance data. The scheduler allows you to:

• Define a working time and maximum number of calls each day to suit your field team
• Specify visit time or day for each destination, or set a default across your client list
• Set the length of working week to suit either clients or visiting agents
• Create a visual colour-coded point map for your field team or download an excel call list to work from

Learn more about your sales catchments or customer groups with the new demographic profiler. Once you have identified key demographic groups, use the new targetter to direct your campaigns, or identify sites that have a high percentage of your desired audience:

• Analyse the postcodes within your data to look for the best (or worst) areas based on the categories within our P² People & Places geodemographic profiling data
• Any data with a geographic key, or polygon areas can be indexed against nationwide averages
• Define a catchment, select the demographic groups you are interested in, and create a list of the Postcode Sectors ranked by penetration and indexed against the national average
• Download this ranked and indexed data as a list of target postcode sectors

OS Open Zoomstack is a vector map of the whole of Great Britain created by Ordnance Survey. Available to all MapVision users, just add it to one of your mapping projects from the free data library and add depth to your most detailed mapping projects:

• Rural mapping: Display landscape contours, greenspace, and foreshore in detail on your maps
• Urban planning: Show urban extent, building areas, or even individual building outlines
• Branding: As a vector file, each element can be themed to match your project or brand
• Customisation: Find the perfect balance between simplicity and information by activating as few or as many geographical features as you need