| 9.00 | Welcome tea and coffee | |
| Prospex Masterclass & new Developments John Dodsworth, Beacon Dodsworth | ||
| We take you
through the new features of Prospex 3.2 and discuss new developments we
are working on, including wizards current and planned, some useful macros
and improvements to data importing. Prospex can now map every street and
household at reasonable cost and we show how this helps with canvassing,
leafleting, direct delivery and routing applications.
Prospex User, Geof Nicholson, from Gazette Media Company shows how they are using the canvassing module to save over 10 hours work a week. Knowing their prospects keeps them at the cutting edge of their industry. |
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| 10.45 | Coffee, tea & biscuits | |
| 11.15 | Geographic data what is available and what it can do for you Simon Perry, Beacon Dodsworth | |
| Simon reviews suppliers of data on people, media, businesses and road networks for Britain and Ireland and shows how it can all be used in Prospex to your advantage. | ||
| Market Profiles and Area Profiles: a Fundamental Difference Mark Teale, CB Hillier Parker | ||
| Area profiling systems, utilising drive-time isochrones, gravity models or other hypothetical 'catchment area' proxies, have been used in the industry for many years. The National Survey of Local Shopping Patterns household survey programme identifies - for the first time - the actual catchments and catchment penetration rates of trading locations throughout the UK. This unique survey resource has allowed the construction of UK wide retail market profiling systems together with an entirely new generation of store location analysis and forecasting applications. Mark describes the background to the survey and the various new applications available to analysts. | ||
| g-commerce making the web geographically searchable Michael Hodgson, Beacon Dodsworth | ||
| Michael demonstrates MapZit - adding a new dimension to your internet search facility. Mapzit allows you to filter your site searches logically, providing an easy clickable map approach. | ||
| 1.30 | Buffet Lunch - The Gilbert Scott Restaurant | |
| 2.30 | Champagne Draw - one lucky Prospex user wins half a case of Bollinger | |
| 2.40 | Media battle grounds Prospex provides the cutting edge Jonathan Lyon, MediaVest Manchester | |
| Prospex user Jonathan Lyon, director at MediaVest Manchester looks at the integral part Prospex plays in their media planning strategy. From drive time catchment creation to TGI manipulation, Prospex adds the visual analysis that allows them to determine the impact of disparate variables on media execution. | ||
| 3.00 | Tea, coffee and Danishes | |
| eTelmar - the complete planning process online Roger Holland, JICREG | ||
| Roger Holland, Chief Executive of JICREG goes through exciting new developments on the web for all involved in media planning. Bringing together industry data, software, and mapping, eTelmar offers the complete planning process wherever you are. | ||
| 4.00 | CLOSE - Any Questions? | |