Plan media campaigns
MapVision is used on the JICREG (Joint Industry Committee for Regional Press Research) website, providing a web-based mapping system that simplifies and enhances the process of planning a media campaign by mapping newspaper circulation areas, drive times and readership penetration.
JICREG mapping takes advantage of Joint Industry Committee for Population Standards (JICPOPS) data, allowing for more intelligent catchment selection using accurate industry standard population figures.
The tabbed navigation sees users switch between the map options and the map itself in one click, giving more flexibility in map generation. To allow users to zoom in and out of maps, they can be produced as VML or SVG files.
Mapping newspaper circulation areas
On the JICREG and the Newspaper Society websites, MapVision provides free maps of regional newspaper circulation areas derived from the eight geography types of JICREG, such as ISBA regions, counties and single newspaper titles. MapVision also allows the user to show and hide roads, change the level of place names shown and animate the maps in PowerPoint.
Mapping drive times
MapVision generates maps of any drive time or distance for JICREG subscribers. It is used to map any combination of the user's own lists and predefined areas along with bands of circulation penetrations.
Comparative coverage maps
Produce maps showing comparisons of any regional newspaper circulation area. Include radio and television areas as well.
Mapping readership penetration
MapVision allows subscribers to map the penetration of regional press titles by eight bands of coverage for all adults and a range of sex and social grade backgrounds, allowing media campaigns to be tailored to target customers through the appropriate newspapers.
Edit maps in PowerPoint
Save both free and subscriber maps directly
into PowerPoint to edit and animate them. Beacon Dodsworth has written
PowerPoint macros that group related objects together making it quicker
to edit and animate the maps.
Find out more
JICREG mapping is available
at http://jiab.jicreg.co.uk/.
Or access the JICREG mapping
help site here.
Access to JICREG mapping costs an
additional two-thirds of the annual
JIC-IN-A-BOX subscription. If you have
any questions regarding MapVision and
JICREG please contact Jon Kirk on
01904 701020 or email
.(JavaScript must be enabled to view this email address)
Regional Press
See web mapping for the regional press in action with JICREG
