UK optician, Vision Express, uses our GIS, Prospex and P², to identify similarities in their customers' characteristics and lifestyles.
These are then compared with population profiles of other areas to identify suitable store locations.
P² is also used to identify the demographic makeup of an area in order to establish the value of the land in that area.
Find out more
To find out more or to buy P² People & Places, call us on 01904 701020 or complete our enquiry form detailing your requirements.
Download the P² People & Places brochure or request to be sent a hard copy of the brochure by emailing your full contact details to .(JavaScript must be enabled to view this email address).
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
