Plan site locations

Estimate demand and identify profitable locations for new stores by understanding the consumer characteristics of your existing store catchments with P² People & Places. 

UK optician, Vision Express, uses our GIS, Prospex and P², to identify similarities in their customers' characteristics and lifestyles. These are then compared with population profiles of other areas to identify suitable store locations.

Vision Express Supply Chain and IT Director, David Hart says: “P² has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater  understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile.”

» Read the full case study

P² is also used to identify the demographic makeup of an area in order to establish the value of the land in that area. 

Find out more

To find out more or to buy P² People & Places, call us on 01904 701020 or complete our enquiry form detailing your requirements.

Download the P² People & Places brochure or request to be sent a hard copy of the brochure by emailing your full contact details to .(JavaScript must be enabled to view this email address).

What they said...

"We chose BD, after an exhaustive search, because they showed the most innovative and intellectually flexible approach to our brief"

What they said...

"Beacon Dodsworth did an excellent job in a very short space of time. I wouldn't hesitate in recommending them to our clients in the future"

What they said...

"It's a refreshing change to work with a company that gets it right first time"

What they said...

"Beacon Dodsworth combines a top quality product with a level of personal service that we couldn't find anywhere else on the market"

About P² People & Places

Find out more about P2 People & Places and how the classification was developed

Download the P2 brochure

Compare people classifications

Read about the academic research conducted with P2