Do you often ask yourself?
- How can I plan and effectively target my social marketing campaign?
- How can I better understand the health needs of the local population?
- How can health inequalities be reduced?
- How can I identify health trends?
- How can I plan service provision more effectively?
Social marketing, through identifying health trends and assessing the needs of the local population, is something every healthcare organisation needs to do in order to reduce health inequalities and achieve NHS core competencies. But, with so much data available it is sometimes hard to truly visualise the problems.
That’s where our flagship GIS software, Prospex comes in
Prospex enables you to clearly assess health needs, both in a spreadsheet and on a map, giving you a visual representation of your data, allowing you to better understand the local area and tailor your services in order to reduce health inequalities, improve delivery of care and not just hit targets on paper but actually make a real difference to the community.
Assess health needs
Clearly visualise patient flows, referral patterns and areas with incidences of high disease by importing your data into Prospex.
Use Prospex in conjunction with a geodemographic profiling system, such as P² People & Places, to drive robust needs assessments and establish a full understanding of current and future local health requirements.
Plan service provision
In addition to highlighting problem areas on maps to identify where different health needs are greatest Prospex can perform drive time analysis from your existing services, so you can see if you are reaching the right people and proactively identify any gaps in your service provision.
You can also then track efforts over time and see where you are having an impact with time lapsed data following any activity.
Display points of interest, such as health centres and Primary Care Trust boundaries to provide a clear understanding of your services and the demand for facilities.
Quickly and easily export the maps and spreadsheets out to use in presentations and reports.
Want to learn more?
To request more information on how Prospex can aid in social marketing planning please contact us on 01904 701020 or complete our online enquiry form and one of the team will be in touch.
Case study
Derbyshire Mental Health Services
Read how Derbyshire Mental Health Services Trust uses Prospex to assess mental healthcare needs and improve social marketing
Health and Social Marketing
Prospex in Action
Check out the Innovations in Healthcare article which highlights how we help Inform Sexual Health make advances in health provision technology
Plan Effective Social Marketing
Follow the links below for more on social marketing:
The National Social Marketing Centre
Social Marketing: A resource guide
Social Marketing in action: Cancer Council Victoria's Slip! Slop! Slap! Sunsmart campaign
