Do you often ask yourself?
Social marketing, through identifying health trends and assessing the health needs of the local population is something every healthcare organisation needs to do in order to reduce health inequalities and achieve NHS core competencies. But, with so much data available it is sometimes hard to truly visualise the problems.
Our GIS, Prospex, enables you to clearly assess health needs, both in a spreadsheet and on a map, which allows you to better understand the local area and tailor your services in order to reduce health inequalities.
Assess health needs
Clearly visualise patient flows, referral patterns and areas with incidences of high disease by importing your data into Prospex.
Use Prospex in conjunction with a geodemographic system, such as P² People & Places, to drive robust needs assessments and establish a full understanding of current and future local health requirements.
By understanding the characteristics of existing patients and identifying where people who are likely to develop similar health problems live, you can plan your social marketing around the needs of the local population and tackle inequalities of health status, access and resource allocation.
Plan service provision
In addition to highlighting problem areas on maps to identify where different health needs are greatest, Prospex performs drive and walk time analyses, for example from your existing services, so you can see if you are reaching the right people and proactively identify any gaps in your service provision.
Display points of interest, such as health centres and Primary Care Trust boundaries to provide a clear understanding of your services and the demand for facilities. Quickly and easily export the maps and spreadsheets out to use in presentations and reports.
Make informed service development decisions
Patient Access Solutions (PAS), management consultants to the NHS, and supply chain partners to Community 1st Lift Co, use Prospex and P² People & Places to supply Primary Care Trust clients with demographic information.
This helps inform the PCT decision making process,
for example when developing or updating their
Strategic Services Development plans. In turn
this results in the identification of priority
areas, based on the needs of the local
population.
Request a free trial
To request a free
demonstration or trial
of Prospex, call us
on 01904 701020 or
complete our enquiry form.
Case study
Derbyshire Mental Health Services
Read how Derbyshire Mental Health Services Trust uses Prospex to assess mental healthcare needs and improve social marketing
Health & Social Marketing
Dowload the Innovations in Healthcare magazine article which highlights how we help Inform Sexual Health make advances in health provision technology
Plan social marketing
Find out more about social marketing with these useful links:
The National Social Marketing Centre
Social Marketing Quarterly - An academic journal on social marketing
Social Marketing: A resource guide - A reference manual for agencies and organisations wishing to expand their employee knowledge of social marketing and it's basic principles of implementation
Social Marketing in action: View Cancer Council Victoria's Slip! Slop! Slap! Sunsmart campaign
