Visualise your target market with our market analysis GIS mapping software...
Knowing who your target market is and understanding their lifestyle and habits is key to market analysis so;
When undertaking market analysis you should ask:
- Where do our customers live in comparison to our outlets?
- Where are our competitors located?
- What are the demographics of the area?
- Where is there most potential for leaflet deliveries?
With our market analysis GIS mapping software, Prospex, you can map store locations then add market analysis data including locations of your competitors, existing customers and potential customers allowingyou to better understand the market you are working in.
Using specific market analysis data sets and Prospex you can:
- Find out more about your customers
- Find new customers
- Predict demand
- Open new outlets
- Target your advertising
- Understand your customers with profiling
The Prospex Profiler allows you to classify your customers into socio demographic categories within a geodemographic classification system, such as our P² People & Places.
Prospex identifies the similarities in your customers’ characteristics and lifestyles. To analyse their buying habits, cross tabulate with consumer market survey data. Use this information to tailor your products and marketing to your customers’ requirements.
Want to find out how Prospex can help your business?
Contact the team at Beacon Dodsworth today on 01904 701020 or complete our enquiry form detailing your requirements and we will get back to you as soon as possible.