Our flagship GIS mapping software, Prospex, allows you to compare your customer database against demographic and consumer data and shows you the patterns and trends that exist through the use of geography.
Key Benefits of Prospex, GIS Mapping Software:
- Visualise data clearly and simply through mapping
- See the deeper trends in your market easily
- Plan based on evidence
- Identify and improve underperforming areas
- Cut waste and fine tune campaigns
- Be productive from day one thanks to training and support
This powerful planning tool, powered by GIS mapping, helps you produce in-depth data reports backed up by easy-to-interpret maps.
Can I use Prospex in my business?
Prospex handles lots of planning and marketing tasks for many different sectors and industries, including:
Understand customer driving habits, buying patterns and behaviour using Prospex GIS mapping software.
Great for planning new store locations and promoting your location to your target customers.
Use our GIS mapping software to manage territories; define real catchment areas, emulate drive times, optimise schedules and fuel efficiency, save on journey times and balance workloads. All this can help you to create tailored campaigns and reduce wastage.
Great for planning newspaper, magazine and direct mail distribution.
Marketing and Media
Enter your market analysis data into Prospex and discover patterns of consumer behaviour, helping you to plan effective media campaigns and allowing you to spend money where it counts.
Know your customers better, improve canvassing and distribution of direct mail.
Use demographic data and GIS mapping to assess health needs within specific areas, allowing you to plan services, monitor estates and resources and carry out targeted social marketing campaigns more effectively.
Help when you need it
Buying Prospex GIS mapping software is just the first step in your relationship with Beacon Dodsworth; we offer free installation as standard and you receive two days training from your personal Account Manager at no charge. All this enables you to get the most out of Prospex from the very start.
We don’t stop there; unlimited telephone support from dedicated consultants during office hours and regular webinars to ensure you get the most out of the mapping software. We also provide updates, eNewsletters and comprehensive online assistance allowing you to access the information you need at a time that suits.
For more information on our flagship GIS mapping software Prospex please click here to complete our online enquiry form or call us on 01904 701020.
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Get income profiles and disposable income datasets to help you better understand your customer.
Find out about our bespoke mapping and market analysis service