Know your customers better : Products

• Products
• Mapping Software
• Health Market
• Store Locations
• Simulate drive times
• Know your customers better
• Increase circulation
• Plan media campaigns
• Create territories
• Analyse your markets
• Drive Time
• Call Centre Service
• Store Locator
• Check mileage claims
• Plan logistics
• People Classification
• Improve services
• Assess health needs
• Plan site locations
• Find more customers
• Boundary Datasets
• AdminView
• PostView
• Web Mapping
• Public Sector
• Radio Industry
• Regional Press
• Clicky Maps
• Geocoding
• PostView Sample Data
• Royal Mail PAF Data
• Mapping Data
• NAVTEQ Data
• Collins Bartholomew Data
• Ordnance Survey Data
• Census Data in Marketing
• PostCode Atlas
• Buy Postcode Atlas
• Webservices
• Where’s my nearest?

Know your customers better

Understand what your customers are like and find more of them

• How can I sell more to my current customers?
• Are there similar patterns in my customers' buying habits and lifestyles?
• How can I target and sell to similar people?
• Where should I be advertising?

Understanding as much about your customers as possible allows you to get to know them better, build lasting relationships and ultimately sell more products and services to them.

Understand your customers with profiling

The Prospex Profiler wizard allows you to classify your customers into categories within a people classification, such as P² People & Places, Acorn, PRIZM, CAMEO and MOSAIC. Importing your customer postcodes into Prospex identifies the similarities in your customers' characteristics and lifestyles. To analyse their buying habits, cross tabulate Target Group Index (TGI) consumer market survey data. Use this information to tailor your products and marketing directly to your customers' requirements.

Take this one step further and find out where people with similar classifications to your customers live so you can expand your customer network by promoting and selling your products to them.

Analyse your customers further

Because different products in your range appeal to different customers, Prospex allows you to break down your customers into sub set groups, for example by geographical location. Customers that travel a long distance to visit your store may be different to those that live nearby and your Scottish customers may not behave in the same way as those in the South East. Sub setting allows you to take this into account so you can target your promotions and sell more appropriately to your different types of customers.

Estimate demand in a new area

Estimating demand in a new sales area is key to establishing whether the business with succeed or fail. Once you have created profiles of your customers, use it to identify how many people in the new area are similar to your existing customers. Prospex calculates the probability of these people buying your products, thus estimating the demand for your business in this area. Compare your customer profiles with the population profiles of new areas to work out which location will generate the most revenue.

Find new customers and target your advertising towards them

Work out how long your existing customers drive
for to reach your store/outlet by importing
their postcodes into the Drive Time wizard
in Prospex. The wizard produces a map
showing your store and the catchment area
surrounding it, allowing you to identify
prospective customers within this
catchment to target.
In addition to the catchment map,
Prospex also produces a report telling you
which households within your catchment
match your existing customer profiles,
i.e. which households are likely
to be interested in your products.

Find out more about Prospex

To find out more or to buy
call us on 01904 701020
or complete our enquiry form
detailing your requirements.