Do you often ask yourself?
- How can I get more customers?
- How can I sell more to my current customers?
- Are there similar patterns in my customers' buying habits and lifestyles?
- How can I target and sell to similar people?
- Where should I be advertising?
Customer analysis means understanding as much about your customers as possible in order to get to know them better, build lasting relationships and ultimately sell more products and services to them.
Understand your customers with customer profiling
The Prospex Profiler works as customer analysis software allowing you to classify your customers into categories with demographic data, such as P² People & Places, Acorn, PRIZM, CAMEO or MOSAIC. Importing your customer postcodes into Prospex identifies the similarities in your customers' characteristics and lifestyles. To analyse their buying habits, cross tabulate Target Group Index (TGI) customer analysis market survey data. Use this information to tailor your products and marketing directly to your customers' requirements.
Take this one step further and find out where people with similar classifications so you can expand your customer network by promoting and selling your products to them.
Analyse your customers further
Because different products in your range appeal to different customers, Prospex allows you to break down your customer analysis into sub set groups, for example by geographical location. Customers that travel a long distance to visit your store may be different to those that live nearby and your Scottish customers may not behave in the same way as those in the South East. Sub setting allows you to take this into account so you can better target your promotions and get more customers.
Estimate demand in a new area
Estimating demand in a new sales area is key to establishing whether the business with succeed or fail. Once you have conducted your customer analysis, use it to identify how many people in the new area are similar to your existing customers. Prospex calculates the probability of these people buying your products, thus estimating the demand for your business in this area. Compare your customer profiles with the population profiles of new areas to work out which location will generate the most revenue.
Get more customers and target your advertising towards them
Work out how long your existing customers drive
for to reach your store/outlet by importing
their postcodes into Prospex. This produces
a map showing your store and the catchment
area surrounding it, allowing you to identify
prospective customers within this
area to target.
In addition to the catchment map,
Prospex also produces a report telling you
which households within your catchment
match your existing customer analysis,
i.e. which households are likely
to be interested in your products.
Find out more about Prospex
customer analysis software
To find out more or to buy
call us on 01904 701020
or complete our enquiry form
detailing your requirements.
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
Demographic Data: P²
How is P2 demographic data used...?
Broadly, it is used by organisations in the public and private sectors to:
- Find more customers
Target your direct marketing and advertising to the right people - Plan site locations
Understand the people in an area to identify the most profitable location for your sites - Assess health needs
Identify health inequalities and target through social marketing - Improve services
Tailor your services to the needs of the local population
