People carrying shopping bags. Text P2 geodemographic classification.


P2 People & Places is a comprehensive geodemographic classification from Beacon Dodsworth.

Built using Census and lifestyle data P2 categorises the UK population and describes people’s behaviours, attitudes and lifestyles.

P2 is used by businesses from a wide range of industries to:

  • Identify target markets
  • Profile customer databases
  • Improve service delivery
  • Reduce waste in business processes
  • Increase the effectiveness of marketing communications
  • Find new store locations
  • Understand the needs of people in different areas

To unlock the potential in your customer data all we need is a simple postcode list.

Would you like to learn how geodemographics can work for you?

Call Beacon Dodsworth on 01904 701020 or complete this contact form.

Click here to learn more about using P2 People & Places and how it was built.

Infographic to illustrate the data used to classify UK consumers

Beacon Dodsworth Ltd.
5 Middlethorpe Business Park, Sim Balk Lane, Bishopthorpe, York. YO23 2BD
Tel. +44 (0)1904 701020 email

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