Simulate driving time with Prospex to answer the following:
- Who lives within 30 minutes of our store?
- How long will customers drive for to reach us?
- How does driving time and distance affect your store’s reach?
- How does your store’s proximity to customers affect loyalty?
Driving time and proximity affect customer behaviour on a daily basis. Being able to accurately simulate a customer journey from point to point and the driving time area a retail location lies within enables you to make informed decisions on how to change and better target the service you offer.
Accurate drive times
Accurately simulate driving times and distances with the easy to use distance calculator within our mapping software, Prospex…
Using up-to-date detailed road network data, which differentiates between driving speeds for built us areas and dual carriageways for example, Prospex takes into account: 
- Nineteen different traffic speed settings
- The type of area you are driving in
- The time of day
- Congestion zones
- The type of vehicle driven
Driving time data allows you to:
- Target your advertising and direct mail by creating a core store catchment
- Find the best route from A to B
- Provide a store locator and answer ‘where’s my nearest’ queries
Use driving times to create a catchment
area of the postcode sectors reached
from your store in a given maximum
time. Colour code all the sectors
reached in 10, 20 and 30 minutes
to map the 'advertising' area around
your store.
Use this map to better target your
direct mail and advertising ensuring
media spend is not wasted on
people who cannot, or are not
willing to drive to your outlet.
Find out more about
Prospex driving
time software...
To find out more or to buy
Prospex, call us on
01904 701020 or
complete our enquiry form
detailing your requirements.
