Is your target market a surburban, broadband using, Sainsbury's shopping family with 2 or more cars? Do you want to target more of this market? Do you want to know where the highest concentrations of this target market reside in your area?
At BD, we know that people who live in similar areas have similar needs, behaviours and lifestyles. As such, we've associated every postcode and output area in the UK with a P2 type which reveals the characteristics that the people who live there are likely to have.
And, given that P2 uses TGI data as well as census findings, the demographic data also includes granular detail as to where your target market shops, what they buy and their attitudes towards a wide range of products and services from fair-trade coffee to health care!
We help businesses use this demographic data to accurately segment markets ensuring resources are targeted at the right people. But don't just take our word for it. Why not see some examples?
How do we keep P2 up-to-date?
Given that the current census data is nearly 10 years old, we understand the importance of keeping demographic data and any associated people classifications current. P2 is regularly updated with new head count and postcode changes and we're currently working on incorporating time-series council tax and benefit data and new build housing information into the classification to plot areas of change and ensure P2 is the most up-to-date classification on the market until new census data becomes available.
Datasets
To ensure that our people classification is useful and relevant to your business needs, we offer various bolt-on data sets:
Free P² People & Places
Beacon Dodsworth is committed to aiding the improvement of public health and currently offers P² at lower super output area (LSOA) level for the whole UK free of charge to the public sector to aid the discovery and remedy of health inequalities.
To get this free demographic
data, call 01904 701020 or
email
.(JavaScript must be enabled to view this email address).
Find out more about P²
To find out more or to buy P², call
us on 01904 701020 or complete
our enquiry form detailing your
requirements.
Download the P² People & Places
brochure or request to be sent a
hard copy of the brochure by
emailing your full contact details
to .(JavaScript must be enabled to view this email address).
Health & Social Marketing
Dowload the Innovations in Healthcare magazine article which highlights how we help Inform Sexual Health make advances in health provision technology
Disposable income
Need income data?
Get income profiles and disposable income datasets (not available from the census).
Academic Research
Find out more about the academic research conducted with P2
P² Pricing
Find out more about P2 pricing
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
