P² People & Places is our cost-effective geographical people

Use our cost effective demographic data P2 People & Places to

  • Discover more about your existing customers


  • Find more customers in your area


  • Get to your target market quickly


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Our demographic classification, P2 People & Places helps identify your customer's behavioural and lifestyle trends. This means you can target marketing campaigns more effectively.

Built using census and lifestyle data, every full postcode in the UK is assigned a P2 code. Your address databases can then be analysed using the demographic data. The resulting segmented profiles are used to analyse current customers.

Once you know the profile of your current customers you can find new customers that match that profile.

We have updated P2 and built a dedicated product website. The new Pwebsite includes details about how we made the classification plus examples of how it can be used to profile customer databases and find new customers. It also presents all the  P2 classification types and descriptions. Find out more about the new P2:

Call Beacon Dodsworth on 01904 701020 or complete the contact form.

Read about how we made P2 using 2011 Census data and how we keep it up to date here.

Download the pdf brochure for P2 here.


Various datasets can be merged with P2 and census data.

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P2 People & Places profile

Find out more about P2 and profiling your customers :

Call Beacon Dodsworth on 01904 701020 or complete the contact form.

Beacon Dodsworth Ltd.
5 Middlethorpe Business Park, Sim Balk Lane, Bishopthorpe, York. YO23 2BD
Tel. +44 (0)1904 701020 email info@beacon-dodsworth.co.uk

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