Is your target market a surburban, broadband using, Sainsbury's shopping family with 2 or more cars? Do you want to target more of this market? Do you want to know where the highest concentrations of this target market reside in your area?
At BD, we know that people who live in similar areas have similar needs, behaviours and lifestyles. As such, we've associated every postcode and output area in the UK with a P2 type which reveals the characteristics that the people who live there are likely to have.
And, given that P2 uses TGI data as well as census findings, the demographic data also includes granular detail as to where your target market shops, what they buy and their attitudes towards a wide range of products and services from fair-trade coffee to health care!
We help businesses use this demographic data to accurately segment markets ensuring resources are targeted at the right people. But don't just take our word for it. Why not see some examples?
How do we keep P2 up-to-date?
Given that the current census data is nearly 10 years old, we understand the importance of keeping demographic data and any associated people classifications current. P2 is regularly updated with new head count and postcode changes and we're currently working on incorporating time-series council tax and benefit data and new build housing information into the classification to plot areas of change and ensure P2 is the most up-to-date classification on the market until new census data becomes available.
To ensure that our people classification is useful and relevant to your business needs, we offer various bolt-on data sets:
Free P² People & Places
Beacon Dodsworth is committed to aiding the improvement of public health and currently offers P² at lower super output area (LSOA) level for the whole UK free of charge to the public sector to aid the discovery and remedy of health inequalities.
To get this free demographic
data, call 01904 701020 or
To find out more or to buy P², call
us on 01904 701020 or complete
our enquiry form detailing your
Download the P² People & Places
brochure or request to be sent a
hard copy of the brochure by
emailing your full contact details
Read how the NWPHO uses P² People & Places to assess health needs
Find out what data has been released from the 2011 Census & how it can help your business.
Prospex in Action
Check out the Innovations in Healthcare article which highlights how we help Inform Sexual Health make advances in health provision technology
Get income profiles and disposable income datasets to help you better understand your customer.
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2