Suburban Sainsbury's-shopping smoker or urban early-adopting youth?
Our fantastic dev team have cleverly associated every postcode in the UK with a P2 demographic profile so that you can instantly visualise this.
The customer profiling web app allows quick and easy demographic segmentation by postcode with results vividly displayed on a map.
This insight can then be used to:
- Find where similar people live to get more customers
- Plan new sites or retail locations
- Carry out more targeted and effective social marketing
- Tailor local funding to 'at risk' areas
Do you want to know:
- Should you launch your new product in Sainsbury's or Lidl to get maximum buy-in from this community?
- Are people in your target postcode(s) likely to be receptive to a healthy eating / smoking cessation campaign?
- Where to focus a leaflet drop in order to attract similar customers to your target audience?
- Is there a need for further healthcare facilities in this area?
Enter your postcode now and find out more about the lifestyles and habits of your target neighbourhoods...
Techhies, get more information on the technology that underpins our web apps
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2