Suburban Sainsbury's-shopping smoker or urban early-adopting youth?
Our fantastic dev team have cleverly associated every postcode in the UK with a P2 demographic profile so that you can instantly visualise this.
The customer profiling web app allows quick and easy demographic segmentation by postcode with results vividly displayed on a map.
This insight can then be used to:
- Find where similar people live to get more customers
- Plan new sites or retail locations
- Carry out more targeted and effective social marketing
- Tailor local funding to 'at risk' areas
Do you want to know:
- Should you launch your new product in Sainsbury's or Lidl to get maximum buy-in from this community?
- Are people in your target postcode(s) likely to be receptive to a healthy eating / smoking cessation campaign?
- Where to focus a leaflet drop in order to attract similar customers to your target audience?
- Is there a need for further healthcare facilities in this area?
Enter your postcode now and find out more about the lifestyles and habits of your target neighbourhoods...
Take a look under the bonnet…
Techhies, get more information on the technology that underpins our web apps
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
