Assess health needs

Use P² People & Places to understand the characteristics of existing patients and identify where people who are likely to develop similar health problems live, so you can tailor your funding and services to the needs of the local population.

Assess variation in healthcare needs 

The North West Public Health Observatory (NWPHO) uses P² People & Places in a portfolio of analyses to enhance the ability to communicate public health intelligence to a wide range of audiences.

P² was first used in Where Wealth Means Health: Illustrating Inequality in the North West, where they used P² to identify areas that are likely to experience health problems, such as mental health and alcohol specific conditions.

Now, P² is incorporated into a Health Profiler which is regularly updated with a wide range of health indicators for generating local health profiles. Using this knowledge, they provided guidance on where to target health improvement resources and how to monitor trends in health inequalities.

» Read the full case study

Tackle public health inequalities 

Warrington Primary Care Trust uses P² People & Places to drill down and better understand their population in order to ensure that the appropriate services and interventions are in place to reduce health inequalities.

P² has helped them with a smoking cessation equity audit, a diabetes health needs assessment and has been used to inform a social marketing campaign around obesity amongst women living in deprived areas.

» Read the full case study

Find out more

To find out more or to buy P² People &
Places, call us on 01904 701020 or
complete our enquiry form detailing
your requirements.

Download the P² People & Places
brochure
or request to be sent a hard
copy of the brochure by emailing your
full contact details to
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What they said...

“P² People & Places provides a very useful additional dimension to various public health analyses in the PCT”
Tracy Flute, Warrington PCT

NWPHO

Read how the NWPHO uses P² People & Places to assess health needs

Warrington PCT

Read how Warrington PCT use geodemographics to tackle public health inequalities

About P² People & Places

Find out more about P2 People & Places and how the classification was developed

Download the P2 brochure

Compare people classifications

Read about the academic research conducted with P2

Health Market

Find out more about social marketing with these useful links:

The National Social Marketing Centre

 

Social Marketing Quarterly - An academic journal on social marketing

 

Social Marketing: A resource guide - A reference manual for agencies and organisations wishing to expand their employee knowledge of social marketing and it's basic principles of implementation

 

Social Marketing in action: View Cancer Council Victoria's Slip! Slop! Slap! Sunsmart campaign