Assess variation in healthcare needs
The North West Public Health Observatory (NWPHO) uses P² People & Places in a portfolio of analyses to enhance the ability to communicate public health intelligence to a wide range of audiences.
P² was first used in Where Wealth Means Health: Illustrating Inequality in the North West, where they used P² to identify areas that are likely to experience health problems, such as mental health and alcohol specific conditions.
Now, P² is incorporated into a Health Profiler which is regularly updated with a wide range of health indicators for generating local health profiles. Using this knowledge, they provided guidance on where to target health improvement resources and how to monitor trends in health inequalities.
Tackle public health inequalities
Warrington Primary Care Trust uses P² People & Places to drill down and better understand their population in order to ensure that the appropriate services and interventions are in place to reduce health inequalities.
P² has helped them with a smoking cessation equity audit, a diabetes health needs assessment and has been used to inform a social marketing campaign around obesity amongst women living in deprived areas.
Find out more
To find out more or to buy P² People &
Places, call us on 01904 701020 or
complete our enquiry form detailing
your requirements.
Download the P² People & Places
brochure or request to be sent a hard
copy of the brochure by emailing your
full contact details to
.(JavaScript must be enabled to view this email address).
Case study
Warrington PCT
Read how Warrington PCT use geodemographics to tackle public health inequalities
Health & Social Marketing
Dowload the Innovations in Healthcare magazine article which highlights how we help Inform Sexual Health make advances in health provision technology
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
Plan social marketing
Find out more about social marketing with these useful links:
The National Social Marketing Centre
Social Marketing Quarterly - An academic journal on social marketing
Social Marketing: A resource guide - A reference manual for agencies and organisations wishing to expand their employee knowledge of social marketing and it's basic principles of implementation
Social Marketing in action: View Cancer Council Victoria's Slip! Slop! Slap! Sunsmart campaign
