Market analysis with Prospex mapping software : Products

• Products
• Mapping Software
• Health Market
• Store Locations
• Simulate drive times
• Know your customers better
• Increase circulation
• Plan media campaigns
• Create territories
• Analyse your markets
• Drive Time
• Call Centre Service
• Store Locator
• Check mileage claims
• Plan logistics
• People Classification
• Improve services
• Assess health needs
• Plan site locations
• Find more customers
• Boundary Datasets
• AdminView
• PostView
• Web Mapping
• Public Sector
• Radio Industry
• Regional Press
• Clicky Maps
• Geocoding
• PostView Sample Data
• Royal Mail PAF Data
• Mapping Data
• NAVTEQ Data
• Collins Bartholomew Data
• Ordnance Survey Data
• Census Data in Marketing
• PostCode Atlas
• Buy Postcode Atlas
• Webservices
• Where’s my nearest?

Visualise your stores, competitors and customers to understand patterns in their behaviour

Have you ever asked yourself...?

• Where do our customers live in comparison to our outlets?
• Where are our competitors located?
• What are the demographics of the area?
• Where is there most potential for leaflet deliveries?

...we can help!

Visualise your market

Knowing who your target market is and understanding the lifestyle and habits of people within that market is key to business success.

Plot your store locations on a map; surrounded by the locations of your competitors, existing customers and potential customers to clearly see your business market. You can: 

• Find out more about your customers
• Find new customers
• Predict demand
• Open new outlets
• Target your advertising

Understand your customers with profiling

The Prospex Profiler wizard allows you to classify your customers into demographic categories within a people classification, such as P² People & Places.

Prospex identifies the similarities in your customers’ characteristics and lifestyles. To analyse their buying habits, cross tabulate Target Group Index (TGI) consumer market survey data. Use this information to tailor your products and marketing to your customers’ requirements.

Take this one step further and find out where people with similar classifications to your customers live so you can expand your customer network by promoting and selling your products to them.

Analyse your customers further

Because different products in your range appeal to different customers, Prospex allows you to break down your customers into groups by, for example, geographical location. Customers that travel a long distance to visit your store may be different to those that live nearby and your Scottish customers may not behave in the same way as those in the South East. Sub setting allows you to take this into account so you can target your promotions and sell more appropriately to your different types of customers.

Find new customers and target your advertising towards them

Work out how long your existing customers drive for to reach your store by importing their postcodes into the Drive Time wizard in Prospex. The wizard produces a map showing your store and the catchment area surrounding it. Identify prospective customers within this catchment to target. In addition to the catchment map, Prospex also produces a report outlining which households within your catchment match your existing customer profiles, i.e. which households are likely to be interested in your products.

Estimate demand in a new area

Estimating demand in a new sales area is key to establishing whether the business will succeed or fail.  Once you have created profiles of your customers, use them to identify how many people in the new area are similar to your existing customers. Prospex calculates the probability of these people buying your products, thus estimating the demand for your business in this area. Compare your customer profiles with the population profiles of new areas to work out which location will generate the most revenue.

Target your advertising

Estimate how long customers are likely to travel to reach your store and then simulate a core ‘advertising’ area around your store. Colour code all the postcode sectors reached in ten, 20 and 30 minutes to display a catchment map banded by drive time. Use this map to target your direct mail to properties within your catchment so advertising spend is not wasted on people out of reach.

Export your drive time catchment into JICREG
to run a readership report on that area.
View the catchment with newspaper
titles overlaid on a map for instant
assessment of the best publications
to advertise in.

Find out more about
Prospex

To find out more or to buy
call us on 01904 701020
or complete our enquiry form
detailing your requirements.