- Products
- Mapping Software
- Health Market
- Store Locations
- Simulate drive times
- Know your customers better
- Increase circulation
- Plan media campaigns
- Create territories
- Analyse your markets
- Drive Time
- Call Centre Service
- Store Locator
- Check mileage claims
- Plan logistics
- People Classification
- Improve services
- Assess health needs
- Plan site locations
- Find more customers
- Boundary Datasets
- AdminView
- PostView
- Web Mapping
- Public Sector
- Radio Industry
- Regional Press
- Clicky Maps
- Geocoding
- PostView Sample Data
- Royal Mail PAF Data
- Mapping Data
- NAVTEQ Data
- Collins Bartholomew Data
- Ordnance Survey Data
- Census Data in Marketing
- PostCode Atlas
- Buy Postcode Atlas
Academic research using P² People & Places
Urban deprivation, migration and the impact of regeneration policy:
A geodemographic perspective (University of Liverpool)
The Department of Civic Design at the University of Liverpool uses P² to assess the degree to which regeneration activity has affected the level and characteristics of migration to, and from, deprived urban neighbourhoods.
» Download a PowerPoint presentation of the report
Methods for the spatial targeting of urban policy:
A comparative analysis (University of Liverpool)
This paper compares two spatial targeting approaches to determine the location of area-based policy initiatives within British cities: the Index of Multiple Deprivation and census-based geodemographic systems.
» Download a PDF of the report
The Spatial Targeting of Urban Policy Initiatives:
A Geodemographic Assessment Tool (University of Liverpool)
The University of Liverpool assesses the success of the area-based approach to the targeting of urban policy initiatives. P² is used to produce a generalised socio-economic profile for the Sure Start initiative in eight large provincial cities in England.
» Download a PDF of the report
Synthesis – Population Targeting:
Tools for Social Marketing (The North West Public Health Observatory)
The NWPHO tests various geodemographic classifications and concludes that "P² People & Places provides a greater level of discrimination by deprivation, and possibly other demographic and social measures, than other geodemographic classification systems."
» Download a PDF of the report
Where Wealth Means Health:
Illustrating Inequality in the North West (The North West Public Health Observatory)
The NWPHO uses P² People & Places to assess healthcare inequalities in the North West. The report shows how different geographic areas, with different lifestyles, ethnicities and rurality or urbanisation, all have different issues to contend with.
What they said...
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"Beacon Dodsworth combines a top quality product with a level of personal service that we couldn't find anywhere else on the market"
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
People Classification
How is P2 used...?
Broadly, it is used by organisations in the public and private sectors to:
- Find more customers
Target your direct marketing and advertising to the right people - Plan site locations
Understand the people in an area to identify the most profitable location for your sites - Assess health needs
Identify health inequalities and target through social marketing - Improve services
Tailor your services to the needs of the local population