Web-mapping for the movies
When Carlton Screen Advertising was sold to DCM (Digital Cinema Media), it was the perfect opportunity for the market leader in UK cinema advertising to review their systems and processes. Mapping projects were top of this list.
DCM receive requests such as ‘where is my nearest cinema?’ or ‘can you map all cinemas within a given postcode and plot a 20-minute drive-time catchment?’. Although such requests were infrequent, each run and the reports that had to be generated were proving complex and time-consuming with traditional GIS software.
Of course, BD had the solution. We developed a bespoke online webservice which allows DCM to upload a series of postcodes and receive an automated series of analyses… all at the click of a button. The results, in the form of maps and data can also be downloaded for further manipulation once processed. No more headaches over who can use the software, being fixed to a desktop solution or time constraints!
Danielle Mather, Senior Film & Research Executive at DCM, was delighted with the results and told us “Your services have been very good… You listened to what we needed and built a system that met these requirements. [DCM are] very happy with the end result”.
So, if your mapping processes could use a little streamlining, then let us do the hard work for you!
What they said...
"BD listened to what we needed and built a system that met these requirements. We are very happy with the end result"
Danielle Mather, Snr Film & Research Executive, DCM
