Market analysis mapping software for the automotive industry
Automotive dealerships and car manufacturers use our mapping technology and people classification to understand customers and prospects surrounding dealerships, plan marketing campaigns and advise customers on their nearest dealer.
Analyse your customers and prospects
Prospex enables them to find similar people within a dealer catchment to advertise to. By importing customer postcodes into the mapping software and running a people classification such as P² People & Places, similarities in their characteristics and lifestyles are identified.
With Prospex, car manufacturers plot their dealer locations, competitor locations, transportation networks and customer locations to evaluate sales potential in each area. Media catchments are displayed over dealer areas to assess the best media to target their customers and prospects.
» Read how Toyota launched the Yaris model with the help of Prospex
Plan fleet distribution
Our drive time matrix, TimeTravel, is used by independent leasing companies to plan and calculate the cost of delivering their fleet cars.
Direct customers to their nearest dealership
TimeTravel is incorporated into call centres and company websites to quickly inform customers and prospects of their nearest dealership.
» Read how Skoda has enhanced
its call centre response with TimeTravel
Forecast sales
Car dealerships identify gaps in their
current dealer network and profile
customers to calculate potential sales
of any model with our software. They
also gain insight into local dealer areas
with regards to the target audience
and the actual population, using
demographic information such as
age and income.
Find out more
Call 01904 701020 or
complete our enquiry form
to find out more about
how our mapping
software can be
applied to the
automotive industry.
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