We've recently added various survey datasets to our product offering to use as stand-alone products or to enhance your people classification..

The TGI (Target Group Index) Survey is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes.

Established in 1969 the survey is single source, independent of vested interest and is used by media agencies / owners and brands to provide actionable and independent marketing information on adults aged 15+.

Crucially, the TGI combines research on products, brands, media, attitudes, demographics and enhanced understanding (such as motivation to purchase and the impact of word of mouth).

Find out more...

The British Population Survey (BPS) provides comprehensive, up-to-date and affordable data about the people of Great Britain from family circumstances, household mix, everyday expenditure, income, education, employment, media consumption and internet usage.

Core areas of information centre around marketing channels and audience characteristics from economic status, social grade, newspaper and internet consumption and household income.

Find out more...

The LCF (Living Costs and Food Survey) is the result of more than two years development work to bring together the Family Expenditure and National Food Surveys and is primarily used to provide information for the Retail Prices Index however the results can be multi-purpose as they provide an invaluable source of socio-economic data.

The dataset provides detailed information on weekly household spend across Great Britain on different product categories ranging from menswear, alcohol and recreation to home improvements and baked goods.

Find out more...

Find out how we use the LCF to create income profiles...

To purchase a dataset or to find out more, contact us or call 01904 701020.

About P² People & Places

Find out more about P2 People & Places and how the classification was developed

Download the P2 brochure

Compare people classifications

Read about the academic research conducted with P2

 

Beacon Dodsworth Ltd. Garth Mews, Sim Balk Lane, Bishopthorpe, York, YO23 2UE, UK
Tel. +44 (0)1904 701020 Fax. +44 (0)1904 701030 email info@beacon-dodsworth.co.uk

European Society for Opinion and Marketing Research (ESOMAR) logo Google Enterprise Partner Target Group Index (TGI) logo Association for Geographic Information logo

© Beacon Dodsworth Ltd 2012 | Legal
Registered in the UK, company no. 2908091