We've recently added various survey datasets to our product offering to use as stand-alone products or to enhance your people classification..
The TGI (Target Group Index) Survey is a continuous survey of consumer usage habits, lifestyles, media exposure and attitudes.
Established in 1969 the survey is single source, independent of vested interest and is used by media agencies / owners and brands to provide actionable and independent marketing information on adults aged 15+.
Crucially, the TGI combines research on products, brands, media, attitudes, demographics and enhanced understanding (such as motivation to purchase and the impact of word of mouth).
The British Population Survey (BPS) provides comprehensive, up-to-date and affordable data about the people of Great Britain from family circumstances, household mix, everyday expenditure, income, education, employment, media consumption and internet usage.
Core areas of information centre around marketing channels and audience characteristics from economic status, social grade, newspaper and internet consumption and household income.
The LCF (Living Costs and Food Survey) is the result of more than two years development work to bring together the Family Expenditure and National Food Surveys and is primarily used to provide information for the Retail Prices Index however the results can be multi-purpose as they provide an invaluable source of socio-economic data.
The dataset provides detailed information on weekly household spend across Great Britain on different product categories ranging from menswear, alcohol and recreation to home improvements and baked goods.
Find out how we use the LCF to create income profiles...
To purchase a dataset or to find out more, contact us or call 01904 701020.
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
