Ask yourself:
- Do you want to analyse weekly household expenditure on specific grocery items?
- Do you want a thematic hot / cold map detailing the postcode sectors that have a higher propensity to spend on healthy eating, for example?
- Do your customers personal expenditure choices affect your bottom line? Are they holidaying at home as opposed to abroad, for example?
We can help...
The living survey provides detailed information on weekly household expenditure across Great Britain on a range of product categories from menswear, alcohol and recreation to home improvements and baked goods.
It is an invaluable source of socio-economic data as well as providing primary information for the Retail Prices Index.
The living survey helps you better understand your customer habits. Get in touch to find out how.
Bolt on household expenditure to your people classification…
Do you want to know if the 'urban challengers' in your area have started saving more, or if the 'mature oaks' have reduced their expenditure on foreign holidays?
At BD, we make sure that our demographic data is regularly updated so that it continues to be of use to you.
One of the ways we're doing this is to include data from the Living Costs and Food Survey (LCF).
Our clever developers have worked hard to ensure LCF data can be used to analyse your markets.
Each of the valid responses from the LCF has now been coded with a tree, branch and leaf code within P2.
Get in touch to find out how the LCF dataset bolt-on for P2 adds value to your geodemographic profiling.
*Formerly known as the EFS (Expenditure and Food Survey), the LCF (Living Cost and Food) Survey brings together the Family Expenditure and National Food Surveys
Disposable income
Need income data?
Get income profiles and disposable income datasets (not available from the census).
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
