LCF : Data

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Know your market better with household expenditure data…

The LCF* (Living Cost and Food) Survey

• Do you want to analyse weekly household expenditure on specific grocery items?
• Do you want a thematic hot / cold map detailing the postcode sectors that have a higher propensity to spend on healthy eating, for example?
• Do your customers personal expenditure choices affect your bottom line? Are they holidaying at home as opposed to abroad, for example?

We can help...

The LCF provides detailed information on weekly household spend across Great Britain on a range of product categories from menswear, alchohol and recreation to home improvements and baked goods.

It is an invaluable source of socio-economic data as well as providing primary information for the Retail Prices Index.

The LCF Survey helps you better understand your customer habits. Get in touch to find out how.

Bolt on expenditure to your people classification…

Do you want to know if the 'urban challengers' in your area have started
saving more, or if the 'mature oaks' have reduced their expenditure on
foreign holidays?

At BD, we like to make sure that our people classification, P² is regularly
updated so that it continues to be of use to you.

One of the ways we're doing this is to include data from the Living Costs and Food Survey (LCF).

Our clever developers have been working hard ensuring LCF data can
be used to analyse your markets.
Each of the valid responses from
the LCF has now been coded with
a tree, branch and leaf code
within P².

Get in touch to find out how the
LCF dataset bolt-on for P² adds
value to your geodemographic
profiling.

*Formerly known as the EFS
(Expenditure and Food Survey),
the LCF Survey brings together
the Family and National Food
Surveys