At BD, we know that disposable income is the best predictor of customer behaviour however this key demographic indicator is not available from the census.
In order to help you achieve your objectives, our clever developers have been working with the Living Costs and Food Survey (LCF) in order to create income profiles and disposable income datasets which can be purchased as a stand-alone dataset or integrated in to our people classification P2 People & Places.
How do you define disposable income?
Readies... Spends... Net income... We all have different notions of disposable income whether it be simply net income after tax or whether we further qualify this to mean income left after taxation, utilities and food.
However you define disposable income for your business, we're flexible enough to be able to offer the data how you want it.
Can you afford to ignore income data? Get in touch for more information.
Living survey and household expenditure
Find out more about the Living Costs and Food Survey
Census Data in Marketing
Find out more about the census
Demographic Data: P²
How is P2 demographic data used...?
Broadly, it is used by organisations in the public and private sectors to:
- Find more customers
Target your direct marketing and advertising to the right people - Plan site locations
Understand the people in an area to identify the most profitable location for your sites - Assess health needs
Identify health inequalities and target through social marketing - Improve services
Tailor your services to the needs of the local population
