Use our bureau service to perform demographic analysis and profiling tasks from finding more customers to estimating demand for a product / service or store in a particular location.
Estimate demand
For example, profiling potential dentist surgeries in relation to the type of people in the area and how long it takes to drive to the surgeries. This enables accurate demand forecasting for each prospective location.
Better understand customers
We recently mapped 16,000 customer postcodes to illustrate where a garden centre’s main customers live and how long they drive for to visit the centre. This was then profiled against P² People & Places demographic data to look at their core customers’ ages, lifestyles and incomes.
Find more customers
Mapping the garden centre's information alongside a 60-minute drive time catchment surrounding the centre enabled the client to see who their customers are, where they live and where to find similar people to market their products and services to.
Let us do the hard work so you dont have to!
For more information on our bureau / consultancy service or to request a sample, contact us or call 01904 701020.
Demographic Data: P²
How is P2 demographic data used...?
Broadly, it is used by organisations in the public and private sectors to:
- Find more customers
Target your direct marketing and advertising to the right people - Plan site locations
Understand the people in an area to identify the most profitable location for your sites - Assess health needs
Identify health inequalities and target through social marketing - Improve services
Tailor your services to the needs of the local population
