Zeffa : Clients

• Clients
• Case Studies
• Zeffa
• YHEC
• Toyota
• APSE
• Derbyshire Mental Health Services
• Skoda
• Gazette Media
• NWPHO
• RAJAR Mapping
• Vision Express
• Warrington PCT
• Liverpool Daily Post & Echo
• Tactical Solutions
• Carlson Marketing
• AMT Sybex

Prospex mapping software makes media planning a breeze...

Zeffa is an independent media agency specialising in the planning and buying of advertising campaigns across all media disciplines and formats.

The Challenge:

When proposing media campaigns to clients and prospects, it is often difficult to present the data in a way that is attractive and, at the same time, delivers the information in a concise and cost-effective way.

The Solution:

Following an initial consultation, BD developed a package to meet Zeffa’s requirements and allow them to retain and maintain their competitive edge.

Prospex is used in a wide variety of media campaign plans. From drive time mapping to using P² to pinpoint exactly where clients’ customers are (and aren’t – which is often just as important), outdoor site plotting and radio and press coverage.

Using Prospex with P² and JICREG data, Zeffa can now explain to a client the potential wastage of one media over another and enable better graphical visualisation of campaigns.

For example, the system helps justify the argument for a poster campaign focusing on a precise target market at individual postcode level with strong, cost-effective and easily accessible visuals. This is something that would previously have involved various separate systems and datasets.

The Benefits:

Zeffa choose Prospex due to BD’s constant evolution. “Beacon Dodsworth in our opinion are continually developing products and updates in response to feedback which in an ever-changing media world is critical for our business” says James Robinson, Account Director at Zeffa.

This forward-thinking attitude coupled with an excellent product and account managers who understand Zeffa’s objectives as well as the media industry has meant Beacon Dodsworth have become a key partner to Zeffa.

James continues, “Prospex has become a fundamental part of our planning and we find our clients love to see something concrete rather than facts and figures presented on a PowerPoint slide!”

For more information on how Prospex and the various add-in datasets we offer can provide results for your business, get in touch today!