Toyota launches Yaris with the help of Prospex...

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Having seen the power and capability of our market analysis and mapping software, Prospex, at an exhibition, Mark Benton, Toyota Market Representation Co-ordinator, commissioned Beacon Dodsworth to do some territorial analysis on key areas due for change in their UK network.

Pleased with the outcome, we were assigned to do a comprehensive market study for the launch of the new Yaris model. Five different maps for each dealer's area of responsibility were produced showing geodemographic breakdown and competitor strengths and weaknesses. Coupled with a report, Toyota dealers had a very clear idea on how to roll out the model nationally that spring.

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