Thanks to Beacon Dodsworth businesses can now take advantage of new 2011 Census data at postcode sector level

Issued 12/02/2013

Quick, Easy and Ready to Use - New 2011 Census Data Released

York based mapping and data company Beacon Dodsworth have released the next wave of their user friendly 2011 Census datasets to help businesses up and down the country understand their customers.

Following the Office for National Statistics (ONS) release of new 2011 Census data at the end of January, Beacon Dodsworth’s Developers have got to work transforming this raw data into useful and user friendly datasets for businesses.

The Census, which takes place in Britain every 10 years, gives a snapshot of what the country is like at that time. For companies and organisations it provides unrivalled information on the population, so they can better understand their customers and accurately target specific markets, reducing wastage on advertising in the process.

Beacon Dodsworth have released the following datasets online:Use 2011 Census data to help your business

Data available:

  • Age in 1 year bands
  • Country of Birth
  • Economic Activity
  • Ethnic Group
  • Headcounts (number of people)
  • Household Composition by households
  • Long term health problem or disability
  • Male/Female Split
  • Tenure
  • Travel to Work

 These datasets contain the most up to date information at postcode sector level, which makes the data easier to interpret and integrate into existing databases.

With the UK economy still struggling it is more important than ever for businesses to understand their customers, so that they can tailor products and services to their needs. Census data is a great tool for targeting and planning.

Interested?

To take advantage of this user friendly 2011 Census data visit www.beacon-dodsworth.co.uk/site/data/census_data alternatively contact Beacon Dodsworth on 01904 701020 or email .(JavaScript must be enabled to view this email address).

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Notes to Editors

The Office for National Statistics (ONS) released the latest batch of 2011 Census data on Wednesday 30th January 2013. This data is free to access and is released at Census Output Area level of around 100 households each.

 Beacon Dodsworth aggregate this data turning it from the Census Output Area into Postcode Sector data, integrating more easily with businesses and organisations.

 2011 Census data tables are available from £95 + VAT, with discounts available for multiple purchases.

Company Information:

Since 1994 Beacon Dodsworth have provided geographical information system (GIS) mapping software and marketing technology to clients in a wide range of industries.

Contact

If you'd like to know more call us on 01904 771014 or send us your contact details using this form

Beacon Dodsworth Ltd.
5 Middlethorpe Business Park, Sim Balk Lane, Bishopthorpe, York. YO23 2BD
Tel. +44 (0)1904 701020 email info@beacon-dodsworth.co.uk

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