Thanks to Beacon Dodsworth businesses can now take advantage of new 2011 Census data at postcode sector level
Quick, Easy and Ready to Use - New 2011 Census Data Released
York based mapping and data company Beacon Dodsworth have released the next wave of their user friendly 2011 Census datasets to help businesses up and down the country understand their customers.
Following the Office for National Statistics (ONS) release of new 2011 Census data at the end of January, Beacon Dodsworth’s Developers have got to work transforming this raw data into useful and user friendly datasets for businesses.
The Census, which takes place in Britain every 10 years, gives a snapshot of what the country is like at that time. For companies and organisations it provides unrivalled information on the population, so they can better understand their customers and accurately target specific markets, reducing wastage on advertising in the process.
Beacon Dodsworth have released the following datasets online:
- Age in 1 year bands
- Country of Birth
- Economic Activity
- Ethnic Group
- Headcounts (number of people)
- Household Composition by households
- Long term health problem or disability
- Male/Female Split
- Travel to Work
These datasets contain the most up to date information at postcode sector level, which makes the data easier to interpret and integrate into existing databases.
With the UK economy still struggling it is more important than ever for businesses to understand their customers, so that they can tailor products and services to their needs. Census data is a great tool for targeting and planning.
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Notes to Editors
The Office for National Statistics (ONS) released the latest batch of 2011 Census data on Wednesday 30th January 2013. This data is free to access and is released at Census Output Area level of around 100 households each.
Beacon Dodsworth aggregate this data turning it from the Census Output Area into Postcode Sector data, integrating more easily with businesses and organisations.
2011 Census data tables are available from £95 + VAT, with discounts available for multiple purchases.
Since 1994 Beacon Dodsworth have provided geographical information system (GIS) mapping software and marketing technology to clients in a wide range of industries.
If you'd like to know more call us on 01904 771014 or send us your contact details using this form.
+44 (0)1904 701020
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