The North West Public Health Observatory (NWPHO) used P² People & Places within their geographic information system (GIS) to identify and map small areas in the North West that are likely to experience health problems, thus assess the variation in healthcare needs and inequalities across the population.
Where Wealth Means Health: Illustrating Inequality in the North West explains the findings of their extensive analysis, in particular how different datasets, such as the prevalence of mental health conditions and the incidence of alcohol specific conditions, analysed by P² People & Places, can assist in the targeting of particular areas and population groups.
Following the Where Wealth Means Health report, the NWPHO carried out research comparing different geodemographic classifications and recommended P² People & Places for the systematic segmentation of the North West population across a wide variety of health conditions.
In Synthesis – Population Targeting: Tools for Social Marketing, the NWPHO published guidance on what local healthcare agencies should look for when selecting a geodemographic classification for use within a geographic information system.
Use P² People & Places for free
Beacon Dodsworth is offering its P² LSOA dataset free of charge to the public health sector so that health inequalities such as those highlighted in the NWPHO report can be discovered and remedied.
- Trinity Mirror
- Derbyshire Mental Health Services
- Gazette Media
- NWPHO Uses P2 People & Places To Assess Health Needs
- RAJAR Mapping
- Vision Express
- Warrington PCT
- Liverpool Daily Post & Echo
- Tactical Solutions
- Carlson Marketing
- AMT Sybex
- Denison Automotive
- Natal Hypnotherapy
- NHS Shared Business Services
- Premier Decorations
- Sweeney Dog
- Helping learndirect Teach the Nation with Demographic Data
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
How is P2 demographic data used...?
Broadly, it is used by organisations in the public and private sectors to:
- Find more customers
Target your direct marketing and advertising to the right people
- Plan site locations
Understand the people in an area to identify the most profitable location for your sites
- Assess health needs
Identify health inequalities and target through social marketing
- Improve services
Tailor your services to the needs of the local population