Media : Beacon Dodsworth : About

With over a decade of experience working with clients in the media industry, Beacon Dodsworth fully understands the challenges that you face, from media planning to increasing circulation.

We provide off-the-shelf and bespoke products to an extensive portfolio of media clients including press, cinema, radio and poster.

We are the recommended geographic information system (GIS) of JICREG and work with other key media bodies, such as POSTAR, The Newspaper Society, the Radio Advertising Bureau (RAB) and Radio Joint Audience Research Limited (RAJAR).

Plan media campaigns

Our media planning clients use Prospex to bring their media schedules to life, visualising campaigns on one map. With Prospex they direct the advertising to true customers, visualise store and customer catchments alongside media catchments, classify customers and find more customers to advertise to.

Increase advertising revenue

Media owners use Prospex to map the coverage of their advertising medium (e.g. newspaper or cinema) in relation to their buyers’ existing and potential customers, strengthening their sales pitch to the buyer.

Used in conjunction with the P² People & Places people classification Prospex shows what type of people consume their media (i.e. newspaper, cinema, radio). The type of products these people tend to buy and what advertising techniques are most effective for them are determined, demonstrating how appropriate their advertising medium is to their buyers.

Boost circulation

We work with the main players in the regional press, including Associated Newspapers, Trinity Group and Gazette Media Company. They all use our mapping software, Prospex, for marketing and planning tasks, such as boosting circulation, reducing distribution costs, understanding readers and finding more of them.

» Read how Gazette Media Company use Prospex to boost circulation, speed van deliveries and gain advertisers

Map readership data

Our MapVision software is used by thousands of media buyers and sellers via JICREG’s newspaper readership analysis software, JIC-IN-A-BOX Online, enabling these users to map readership data for any marketing or catchment data.

» Find out more about Web Mapping for the regional press

The Radio Advertising Bureau (RAB) and Radio Joint Audience Research Limited (RAJAR) both use MapVision on their websites where users can create and edit maps, illustrating radio station coverage across the UK.

» Find out more about Web Mapping for the radio industry

Find out more

With our expertise in mapping and data analysis and our breadth of experience working with the media industry, let us help you achieve your marketing and planning goals. Contact us to discuss how.