...for field marketers, direct marketing agencies
and retail marketers
Our clients in the marketing industry include field marketers, direct marketing agencies and retail marketers.
Plan marketing campaigns
Our clients use the Prospex mapping software to help them understand their clients and find potential customers to advertise to. Used with a people classification, such as P² People & Places, Prospex identifies the similarities in customer characteristics and lifestyles and can incorporate ifestyle data to analyse buying habits. This helps clients to tailor their products and market to their customers’ requirements. It also helps to find people with similar profiles to existing customers to target.
Improve customer service
The drive time matrix, TimeTravel, is used on retailer websites and in customer call centres to quickly advise customers of their nearest store, dealership or contractor.
Plan direct marketing
The Prospex software segments marketing lists so marketers know the most appropriate store and products to promote to each customer. It also maps how far customers travel to a store and where within this area, prospective customers live so they are targeted with direct mail relating to that store.
Field marketing and territory planning
Field marketers use our geographic information system (GIS), Prospex, to schedule visits for in-store promotions in order to reach the optimum number of stores in a given time period. This takes into account factors such as part-time workers and the number of stores they need to visit each day.
Find out more
Call 01904 701020 or complete our enquiry form to find out how your marketing activities would benefit from our mapping software.
+44 (0)1904 701020
- Trinity Mirror
- Derbyshire Mental Health Services
- Gazette Media
- NWPHO Uses P2 People & Places To Assess Health Needs
- RAJAR Mapping
- Vision Express
- Warrington PCT
- Liverpool Daily Post & Echo
- Tactical Solutions
- Carlson Marketing
- Denison Automotive
- Natal Hypnotherapy
- Premier Decorations
- Sweeney Dog
- Helping learndirect Teach the Nation with Demographic Data
- Majestic Wine
- Informance Case Study
- Paul Elson Case Study
- mileage expense claim calculator
- Prospex mapping software delivers Home Fundraising solution