Our clients in the marketing industry include field marketers, direct marketing agencies and retail marketers.
They use our products and services to carry out a wide range of marketing activities from planning mailings to scheduling calls for in-store promotions. 
Plan marketing campaigns
Our clients use the Prospex mapping software to help them understand their clients and find potential customers to advertise to. Used with a people classification, such as P² People & Places, Prospex identifies the similarities in customer characteristics and lifestyles and can incorporate Target Group Information (TGI) data to analyse buying habits. Tailoring their products and marketing to their customers’ requirements and finding people with similar profiles to advertise to is then an easy process.
Improve customer service
The drive time matrix, TimeTravel, is used on retailer websites and in customer call centres to quickly advise customers of their nearest store, dealership or contractor.
Plan direct marketing
The Prospex software segments marketing lists so marketers know the most appropriate store and products to promote to each customer. It also maps how far customers travel to a store and where within this area, prospective customers live so they are targeted with direct mail relating to that store.
Field marketing and territory planning
Field marketers use our geographic information system (GIS), Prospex, to schedule visits for in-store promotions in order to reach the optimum number of stores in a given time period. This takes into account factors such as part-time workers and the number of stores they need to visit each day.
Find out more
Call 01904 701020 or complete our enquiry form to find out how your marketing activities would benefit from our mapping software.
Case study
Tactical Solutions
Read how field sales service, Tactical Solutions, increases its efficiency with Prospex territory planning
Case study
Derbyshire Mental Health Services
Read how Derbyshire Mental Health Services Trust uses Prospex to assess mental healthcare needs and improve social marketing
Health & Social Marketing
Dowload the Innovations in Healthcare magazine article which highlights how we help Inform Sexual Health make advances in health provision technology
About P² People & Places
Find out more about P2 People & Places and how the classification was developed
Download the P2 brochure
Compare people classifications
Read about the academic research conducted with P2
Plan social marketing
Find out more about social marketing with these useful links:
The National Social Marketing Centre
Social Marketing Quarterly - An academic journal on social marketing
Social Marketing: A resource guide - A reference manual for agencies and organisations wishing to expand their employee knowledge of social marketing and it's basic principles of implementation
Social Marketing in action: View Cancer Council Victoria's Slip! Slop! Slap! Sunsmart campaign
