Plan site locations
Estimate demand and identify profitable locations for new stores by understanding the consumer characteristics of your existing store catchments with P² People & Places.
UK optician, Vision Express, uses our GIS, Prospex and P², to identify similarities in their customers' characteristics and lifestyles. These are then compared with population profiles of other areas to identify suitable store locations.
Vision Express Supply Chain and IT Director, David Hart says “P² has not only helped us to expand our store portfolio, but has also enabled us to use our marketing budget more effectively by gaining a greater understanding of our customers and prospects and creating tailored marketing campaigns, specific to each store profile.”
P² is also used to identify the demographic makeup of an area in order to establish the value of the land in that area.
Find out more
To find out more or to buy P² People & Places, call us on 01904 701020 or complete our enquiry form detailing your requirements.
Download the P² People & Places brochure or request to be sent a hard copy of the brochure by emailing your full contact details to p2@beacon-dodsworth.co.uk.