P² People & Places geodemographic people classification
P² (pronounced pee-squared) People & Places is a comprehensive people classification that uses 2001 Census data, TGI data and geography to classify people by where they live. 
Every postcode and output area in the UK has a P² type associated with it which reveals what characteristics people who live there are likely to have. Use this data to accurately segment your market so you are targeting your resources at the right people.
The classification has recently been updated to account for Update 43 postcode changes and new head count figures.
It is used by organisations in the public and private sectors to:
- Understand your customers
Classify your customers into groups to find out more about their lifestyle and buying habits - Find more customers
Target your direct marketing and advertising to the right people - Plan site locations
Understand the people in an area to identify the most profitable location for your sites - Understand the local population
Identify the vulnerable and deprived groups in your area - Assess health needs
Tailor your funding and services to the needs of the local population
Free P² People & Places
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Beacon Dodsworth is committed to aiding the improvement of public health and currently offers P² at lower super output area (LSOA) level for the whole UK free of charge to the public sector to aid the discovery and remedy of health inequalities.
To get this free data, call 01904 701020 or
email p2@beacon-dodsworth.co.uk.
About P² People & Places
» Find out more about P² People & Places
P² prices
» See the P² People & Places price list
Find out more about P²
To find out more or to buy P², call us on 01904 701020 or complete our enquiry form detailing your requirements.
Download the P² People & Places manual or request to be sent a hard copy of the manual by emailing your full contact details to p2@beacon-dodsworth.co.uk.