Know your customers better
Understand what your customers are like and find more of them
- How can I sell more to my current customers?
- Are there similar patterns in my customers' buying habits and lifestyles?
- How can I target and sell to similar people?
- Where should I be advertising?
Understanding as much about your customers as possible allows you to get to know them better, build lasting relationships and ultimately sell more products and services to them.
Understand your customers with profiling
The Prospex Profiler wizard allows you to classify your customers into categories within a people classification, such as P² People & Places, Acorn, PRIZM, CAMEO and MOSAIC. Importing your customer postcodes into Prospex identifies the similarities in your customers' characteristics and lifestyles. To analyse their buying habits, cross tabulate Target Group Index (TGI) consumer market survey data. Use this information to tailor your products and marketing directly to your customers' requirements.
Take this one step further and find out where people with similar classifications to your customers live so you can expand your customer network by promoting and selling your products to them.
Analyse your customers further
Because different products in your range appeal to different customers, Prospex allows you to break down your customers into sub set groups, for example by geographical location. Customers that travel a long distance to visit your store may be different to those that live nearby and your Scottish customers may not behave in the same way as those in the South East. Sub setting allows you to take this into account so you can target your promotions and sell more appropriately to your different types of customers.
Case study |
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Read how Vision Express expands its customer and store network |
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Estimate demand in a new area
Estimating demand in a new sales area is key to establishing whether the business with succeed or fail. Once you have created profiles of your customers, use it to identify how many people in the new area are similar to your existing customers. Prospex calculates the probability of these people buying your products, thus estimating the demand for your business in this area. Compare your customer profiles with the population profiles of new areas to work out which location will generate the most revenue.
Find new customers and target your advertising towards them
Work out how long your existing customers drive for to reach your store/outlet by importing their postcodes into the Drive Time wizard in Prospex. The wizard produces a map showing your store and the catchment area surrounding it, allowing you to identify prospective customers within this catchment to target. In addition to the catchment map, Prospex also produces a report telling you which households within your catchment match your existing customer profiles, i.e. which households are likely to be interested in your products.
Find out more about Prospex
To find out more or to buy Prospex, call us on 01904 701020 or complete our enquiry form detailing your requirements.